SIANTAR – The Queen of the World Cup is officially back, folks! Shakira, the Colombian pop sensation, has once again set the global stage on fire by announcing her latest comeback for the FIFA World Cup 2026. This time, she’s bringing a fresh vibe with a brand-new track titled ‘Dai Dai’.
Collaborating with Nigerian superstar Burna Boy, Shakira shared a sneak peek of the song through a vibrant video recorded right inside the legendary Maracanã Stadium in Rio de Janeiro, Brazil. The teaser immediately sent football fans into a frenzy of nostalgia, reminding everyone of her iconic past performances that defined an era of football music.
The teaser video shows Shakira surrounded by dancers dressed in colorful outfits, representing the various national teams competing in the upcoming tournament. For many, Shakira and the World Cup are a match made in heaven, and ‘Dai Dai’—which means “Come on, come on” in Italian—is already being hailed as the next big stadium anthem. The full track is officially scheduled for release on May 14, 2026.
The 2026 FIFA World Cup is set to be the most massive tournament in FIFA’s history, hosted across three nations: the United States, Mexico, and Canada. With 48 teams participating, this tournament requires a theme song with universal appeal to unite billions of fans from diverse cultural backgrounds.
The choice of the title ‘Dai Dai’ (Italian for “Come on, come on!”) reflects a universal competitive spirit. The collaboration between Shakira and Burna Boy blends Latin music elements with Afrobeats, creating a rhythmic harmony designed to become a stadium anthem across North America.
Shakira’s comeback is predicted to significantly boost digital engagement for the 2026 World Cup. Following the phenomenal success of ‘Waka Waka’ in 2010, Shakira’s presence serves as a commercial guarantee for FIFA to increase music streaming numbers and official merchandise sales worldwide.
To ensure the song explodes in the market, FIFA and the production team plan to launch a massive social media campaign, including dance challenges on TikTok and Instagram. This is being done so that ‘Dai Dai’ becomes more than just background music, but a cultural identity for football fans throughout the summer of 2026.
